A deeper way to coach, lead and create lasting change

Go Deeper.
Coach Further.
Create Lasting Change.

AAIT™ gives coaches and spiritual practitioners practical tools and a powerful framework to support the people they coach, guide, and lead in building greater awareness, clarity, confidence, and meaningful action for a brighter future.

Same people. Bigger possibilities.

People · Potential · Leadership · Performance · Lasting Change

Elevate connection and performance

Practical tools. Deeper conversations. Brighter tomorrows.

Awareness

Help people gain insight and see new possibilities.

Goals

Support personally meaningful, self-directed goals.

Action

Build momentum through practical next steps and accountability.

Growth

Strengthen confidence, resilience, and well-being.

Leadership

Develop greater influence, inspire others, and create positive, lasting impact.

Lasting Change

Integrate learning for meaningful, sustainable results.

"When people feel truly heard, they don't just set goals, they create new futures."

Coaching changes people. People change everything.

Deeper conversationsStronger leadersBrighter tomorrows

One approach. All areas.

Support every coaching and spiritual journey

Types of coaches and spiritual practitioners and the goals they commonly explore with people.

1
Executive & Leadership CoachEnhance leadership effectiveness, strategic thinking and decision-making.
2
Finance CoachBuild financial clarity, healthier money habits and confidence in lasting financial decisions.
3
Career CoachNavigate career transitions, find purpose and achieve professional growth.
4
Life CoachCreate greater balance, fulfillment and well-being.
5
Business CoachGrow business success, build strategy and improve performance.
6
Team CoachStrengthen collaboration, communication and team dynamics.
7
Health & Wellness CoachSupport healthier habits, resilience and overall well-being.
8
Transition CoachNavigate significant life or work changes with confidence.
9
Performance CoachAchieve peak performance in work, sport or personal goals.
10
Relationship CoachEnhance communication, connection and healthier relationships.
11
Spiritual DirectorAccompany people in deepening their inner life, discernment and sense of meaning.
12
Spiritual PractitionerSupport people in releasing what blocks peace, presence and a more authentic sense of self.

See it in practice

What is AAIT™ for coaches?

Explained by Founder Melanie McGhee, LCSW, and heard from coaches and spiritual practitioners who use it.

Melanie McGhee, LCSW

Shelby Shankland, Life Coach & Reiki Master

Esmilsa Alford-Christian, LPC

Begin your journey with AAIT™ for Coaches

What makes AAIT™ different

Real people. Bolder potential. Lasting change.

Practical tools for deeper conversations.

AAIT™ helps you support the people you coach in gaining insight, seeing new possibilities, and taking meaningful action. It adds a practical framework you can use in real conversations, so what your clients choose can last.

What you bring to every conversation

Deeper awareness
Bolder conversations
Greater impact
Stronger leaders and teams

People. Potential. Performance. A brighter tomorrow.

Your faculty

Meet your instructors

Heather Finney

CPC

Heather Finney is a Certified Professional Coach, Certified AAIT™ Practitioner, and AAIT™ Trainer with a background in operations, learning, and development. She began her AAIT™ practice in 2017 and has experienced profound personal growth, including a deeper sense of freedom, authenticity, and well-being. As Vice Chair of the Center for AAIT™, she works to expand access to the method and to help others discover its transformative potential.

Heather creates supportive learning environments that honor diverse learning styles and empower students to learn, grow, and thrive with confidence. She practices through Journey to True Self at Magnolia Art House in Knoxville, Tennessee.

Janette Isaacson

LMHC, CPLC

Janette Isaacson is a Licensed Mental Health Counselor in Washington State and a Nationally Certified Professional Life Coach. She is the founder of Living from Wholeness and Return to Wholeness Counseling. She helps individuals work through anxiety, depression, life transitions, relationship challenges, and personal growth with AAIT™, an approach that fosters emotional freedom, self-awareness, and lasting change.

Janette helps clients reconnect with their innate wholeness, align with their values, and move past the patterns that keep them stuck. Her approach is compassionate, insightful, and practical. She empowers clients to build clarity, confidence, authenticity, and emotional freedom in their lives.

What coaches and spiritual practitioners say

In their words

[TESTIMONIAL 1: a coach describing how AAIT™ changed their conversations or results]

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[TESTIMONIAL 2: a coach describing how AAIT™ changed their conversations or results]

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Questions

Frequently asked questions

How long is the program?

[ANSWER: length, live sessions, and mentoring]

Do I need to be a licensed therapist to take this?

[ANSWER: who may enroll, and how AAIT™ applies within a coaching or spiritual practice scope]

Will this work with the coaching model I already use?

[ANSWER: how AAIT™ fits alongside other coaching approaches]

Is continuing education or coaching credit available?

[ANSWER: credit type and hours, or say none is offered]

What if I can't attend a live session?

[ANSWER: recordings and make-up options]

Can I get a refund if I am unable to attend after registering?

[ANSWER: refund policy]

What if I have more questions?

[ANSWER: contact path and who responds]

Coaching a kinder, brighter world.

Begin your journey with AAIT™ for Coaches

Join coaches, spiritual practitioners, and leaders who are bringing deeper conversations, stronger connection, and lasting change to the people they serve.

PeopleMore connected

PerformanceGreater impact

LeadershipA brighter tomorrow